About the founder

💎 About the Founder


Founded by Tania Namdar

Born and raised in London, founder Tania Namdar has always had one eye on street style and the other on the edge of fashion. That effortless blend of sophistication and individuality became the foundation of Adam Marc Jewels® — a brand that bridges the worlds of fine jewelry and modern fashion, creating pieces that empower women to feel beautiful, bold, and unforgettable.

Tania launched Adam Marc Jewels® in 2011, opening her first boutique in the iconic Soho district of New York City. Surrounded by creativity and culture, she built a loyal following drawn to her eye for balance — timeless silhouettes with a daring, fashion-forward twist.

After five successful years in Manhattan, the brand evolved to reflect a new chapter. Today, Adam Marc Jewels® is based in the luxury neighborhood of Great Neck, New York, where Tania’s boutique offers a curated, elevated shopping experience. The brand’s online store mirrors that same experience — delivering the look and feel of the boutique to customers around the world.

The name Adam Marc Jewels holds deep personal meaning, inspired by her twin sons, Adam and Marc, whose names represent both strength and brilliance. Every design reflects Tania’s vision: luxury that feels personal, wearable, and full of energy.

From concept to craftsmanship, Tania oversees every detail — from design and sourcing to photography and packaging — ensuring that every piece embodies the brand’s essence: confidence, individuality, and understated glamour.

Today, Adam Marc Jewels® stands as a reflection of Tania’s belief that jewelry should be empowering and unforgettable — not just worn, but felt.